New Balance

New Balance is an American brand that manufactures sneakers for running and walking. The New Balance brand is one of the few sports brands to manufacture its products in Europe, mainly in England.

Created by an English immigrant in Boston in 1906, New Balance are inexpensive, technical athletic shoes. The brand enjoyed rapid success in the 70s, ...

New Balance is an American brand that manufactures sneakers for running and walking. The New Balance brand is one of the few sports brands to manufacture its products in Europe, mainly in England.

Created by an English immigrant in Boston in 1906, New Balance are inexpensive, technical athletic shoes. The brand enjoyed rapid success in the 70s, thanks in part to its logo, the famous N, which contributed to the brand's popularity.

The New Balance brand was originally created by William J. Riley, who, inspired by the roosters in his barnyard and their stability thanks to their claw, decided to create a shoe with a specific sole designed to relieve people with walking, running and standing difficulties.

The New Balance brand has grown and diversified, and today offers a wide range of sneakers for your daily jogging, your daytime looks, whatever your environment. Resistant, flexible and lightweight, new balance sneakers can be worn in the forest or on the athletics field, adapting to your situation.

The new balance brand really came into its own in the sixties, when it turned its attention to the hopeful sport of running. This sport, which requires no special equipment, becomes very popular and democratizes in the United States in particular and in Europe. The brand was a pioneer in the field, launching its first running sneaker, the New Balance Trackster. The particularity of this sneaker lies in the fact that it is a model created and distributed in several widths from the outset, to offer a made-to-measure sports shoe for perfect comfort while running. The designer also paid particular attention to the sole, designing for the first time a corrugated sole that grips better than the classic soles of its competitors.

Which new balance sneakers should you choose for running?

The brand becomes the first to innovate in this field, acquiring a reputation and an image as a specialist.

The New York Marathon contributed to the brand's growth in the 70s, with most athletes taking part in the sporting event wearing the new balance trackster, ensuring the brand's image as quality, comfy sports equipment.

Today, the brand is known for the performance of its shoes, and differentiates itself from the rest of the sports equipment manufacturers notably through its production, which takes place mainly in Europe and the West, and the quality of its raw materials.

The brand continues to innovate in order to be at the cutting edge of fashion, and has developed fresh foam technology, which provides runners with solid cushioning without weighing down the shoe or the foot. New Balance is also interested in trail running, and offers specific sneakers that support the foot so that it is propelled during your effort and held in place at the same time. The brand has also cultivated a similar design since its inception, offering vintage, feminine sneakers. For some years now, New balance has also been associated with athletes through sponsorship, financing soccer clubs in Great Britain as well as in France.

Without hesitation, the New Balance gray sneakers, flexible to allow you to move around lightly, their rounded toe helps absorb shocks that can create health concerns in the knees, the sole is rising and malleable to protect your foot and the exterior is in leather with tone-on-tone stitching. The gray new balance are the most recommended women's sneakers for running and trail running, and are only 42 euros on our Brentiny Paris online store.

Which new balance sneakers should I wear with a dress?

In summer and winter alike, we sometimes feel like swapping stiletto pumps and block-heeled sandals for a pair of running sneakers. New Balance sneakers go very well with feminine looks, in the casual chic spirit, mixing them with a short floral dress with straps, very trendy for spring, and a silver purse bag.

Or wear a pair of New Balance with an oversized cropped blazer jacket and short wrap skirt, a fanny pack or shoulder bag and a pair of dangling earrings for a trendy feminine streetwear look.

For a spring look, pair the new balance with straight-cut, high-waisted patchwork jeans and a loose sweater, such as a black oversized hoodie and a pair of creoles.

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