adidas

Which Adidas shoes to choose?

The Adidas brand was created by one of the dassler siblings, famous for the glorious birth of another successful urban streetwear sports company, none other than puma! Like his brother, Adi Dassler set out in the 1920s in Germany, more specifically in Bavaria, to create more solid, easy-to-wear, reliable and high-quality running shoes.

Adi Dassler also set himself the challenge of designing a sports shoe that would support athletes, protect their feet and their health and improve their performance, initially aimed at joggers who were becoming an increasingly important part of the sporting community in Europe and in the USA with the New York Marathon. In 70 years, Adi dassler has transformed the modest, ingenious and creative sports brand into a key player in the world of sport and fashion, at the cutting edge of innovation with high-quality, popular technical products. Today, Adidas is an iconic reference in the world of urban, sporty, chic and streetwear culture. The brand has instilled a lifestyle behind its products, and over the years has established itself as a true leader in fashion and pop art.

The famous logo, the 3 Adidas stripes, first appeared in 1949, while at the same time running became a popular sport for amateurs, and became professionalized through the Olympic Games. Adidas proved to be creative and imaginative, manufacturing innovative sports footwear that would over time equip the world's greatest runners. Adidas was the first to manufacture a nylon sole for its sports shoes, and in the 1950s it pioneered the world of sport by creating a sprint shoe. Adidas focuses on the comfort and sensations of players, from the most casual to the greatest, to offer them a comfortable, supportive sports shoe. Adidas earned its reputation with the allround basketball shoe, now an iconic vintage reference from the 80s. Alongside its rival and brother puma, Adidas is at the forefront of the fashion world, becoming an undisputed leader in hip hop. Adidas accompanies and equips athletes, who become revolutionary icons like Kathrine Switzer, the first woman to run the Boston Marathon and break down the barriers of inequality.

Adidas becomes a pioneer in the running world with a shoe specifically for joggers and marathon runners , the Azteca Gold, and its spikes for the Mexico Olympics. In the 60s, Adidas developed 3-stripe jogging suits to go with its sneakers, and these quickly became a wardrobe staple. Tighter, better cut, wide, high-waisted, in leggings, Adidas became a streetwear icon, and its sports pants and jogging shorts lent themselves well to loungewear.

Which Adidas running shoes should I wear?

Adidas marked a turning point in fashion history with the creation of the legendary Adidas superstar sneakers in the seventies. Feminine, discreet, light yet comfortable, Adidas superstars became an emblem of chill, no-nonsense preppy chic. The 70s saw the birth of the Stan Smith sneaker, a timeless fashion statement. The Adidas DNA was born, Adidas was chic and avant-garde in a way that none of its competitors could be, and dominated the world of sports equipment. Adidas stays on top with cutting-edge technology, updating the nite jogger in 2019 with Boost technology and light-reflecting elements to become a sneaker prized by night-time designers.

The '80s marked a turning point in Adidas' fame with the invention of a digital shoe: the micropacer, thanks to a tab in the shoe, can measure precious data for runners, marathon runners, gymnastics enthusiasts and high jumpers, such as distance, average speed and calories consumed.

In 1983, the Copa Mundial made its debut on the soccer field. It quickly became the undisputed benchmark soccer shoe in the industry. The Torsion ZX8000 takes its name from this technology, which follows the natural movement of the ankle. Hip-hop stars associate themselves with the Adidas brand, and marathon runner Grete Waitz wins several world records with the Atlanta model on her feet. Adidas conquers the hearts of its fans with a line of quality sportswear and shoes that are sober, effective and robust, enabling you to give the best of yourself.

Stock up on our sportswear, Adidas bras, Adidas jogging shorts , leggings, Adidas running sneakers, quilted bomber jackets for spring..