SERGIO TACCHINI

Who founded the Sergio Tacchini brand?

Created by Sergio Tacchini, the brand was born in 1966, thanks to the success of its creator on the tennis courts. A player and sportsman first and foremost, Sergio Tachhini quickly became an essential stylist in the industry. His exploits as a member of the Italian team at the Davis Cup and the Nice and Tunis tournaments in 1964. Sergio tacchini drew direct inspiration from his own outfits worn on the court, and was also the first to offer colored tennis shirts, imposing a style radically different from his competitors. His creative, conceptual and stylistic intuitions made him a fast-trending fashion designer. He collaborates with sports greats such as Pete Sampras and John McEnroe, true tennis legends at the peak of their careers, and makes the brand shine. Tennis gains in popularity, and sportswear is increasingly in demand. Sergio Tacchini understands the needs of sportsmen and women, and creates high-quality, hard-wearing, elegant clothing with clean lines. John McEnroe contributed to the brand's success by winning seven Grand Slam titles wearing Sergio tacchini shirts on his back, the athlete's sponsor. In 1981, the athlete upset the conservative, formal environment of professional tennis by addressing the referee directly. the phrase "You can't be serious", shouted by the athlete with the Sergio tacchini suit on his back, became very popular with fans. Sergio Tacchini continued its rise, sponsoring more than 25 players around the world. Sergio Tacchini also sponsored the Italian team at the Montreal Summer Olympics.

In the 80s, polo shirts and shorts designed for athletes were hijacked by streetwear, urban and hip-hop enthusiasts. The brand injected a casual chic wave into fashion trends for young people looking for comfortable, trendy clothes. Sergio Tacchini decided to create a real ready-to-wear collection, with some garments becoming vintage references: the dallas track jacket, originally designed for tennis players' warm-ups, became a fashion timeless with its horizontal stripes, high collar and zipper.

Sergio Tacchini became an emblem of urban chill fashion in the '90s, with the brand's garments worn by soccer ultras in terraces, bars, pubs and back alleys after their teams' victories. The hip-hop trend took hold of Sergio tacchini clothing, and the nineties saw as many displays of luxury brands as the most famous rappers, such as Notorius B.I.G and LL Cool J, and Tacchini proudly displayed. Other rappers mention Sergio Tacchini in their lyrics and songs, including Kanye West, the Bestie Boys, Wu Tang Clan and many others.

The brand extends its collaborations with athletes from other backgrounds, sponsoring Formula 1 champion Ayrton Senna, Olympia Milano basketball athlete Dino Meneghin and Pirmin Zurbriggen and Marc Girardelli in skiing, as well as numerous tennis stars including Martina Navratilova and Novak Djokovic. Sergio Tacchini has been owned by the Chinese Helby Group since 2006.

To mark the brand's 50th anniversary Sergio Tacchini, reissues the Young Line polo worn by John McEnroe and creates the special Archives collection to revive the most famous and popular models for die-hard fans. In 2021, under the influence of new manager and owner Stefano Maroni, the brand collaborates with rapper Asap Nast to continue pioneering urban fashion that's creative, casual and chic.

What clothing styles are available at Sergio Tacchini on Brentiny Paris?

On our online store we have a mixed collection for men and women Sergio tacchini, enjoy our Sergio tacchini shorts on sale, our cheap Sergio tacchini polo shirts on sale for only 29 euros, perfect for a squash game with friends or a tennis match!

Sergio tacchini sportswear is designed to allow you to move freely, absorbs perspiration so it doesn't stick to your skin, and protects you from the sun for those who practice outdoor sports: beach volleyball, running, trail running or even crossfit in the sun in the garden!

For a city look, opt for the white Sergio tacchini allan shorts with elastic waistband and polyester side pockets. Discreet, sober and elegant, they can be paired in fine weather with a blue aldo tee and a pair of classic men's new balance or puma sneakers. When the weather turns cooler, you'll fall for the BMW mms black zipped jacket, also by puma, with a close-fitting hood for summer rain: what more could you ask for!